Nest
We got to name the product, as well as conceive the tagline and write the web page. We thought “Hello,” had a certain ring to it.
For years security cameras have sent bothersome false alerts to their owners throughout the day. So Nest thought it was time for something smarter. Something that actually knows the difference between say a Ficus, and your neighbor Frank. I´m proud of the way we turned our unique competitive advantage into something awesome.
