Nest

What’s the point in a security camera if it doesn’t record everything? Playing off that insight, we created a national launch with print, out of home spectaculars, digital and social, all driving people to nest.com/mysterysolved for answers.

Our launch piece. The media buy included dwell, Fast Company, Golf Digest and Outside Magazine.

Carpooling = good. Car in pool = bad. Print, digital, and OOH, drove people to nest.com/mysterysolved.com

It's hard to get any sort of attention in New York City. Despite that, our billboard drove thousands of people to nest.com/mysterysolved the first day it was installed.

A cross-promotion with Specialized and a fun suspension of reality as the bike “magically,” disappeared from their ad.

Audi similarly wanted to be involved with the launch of our camera.

The Windy City. Perhaps that explains what he's doing there?

Apparently people in Denver dislike parking the traditional way.

Audi similarly wanted to be involved with the launch of our camera.

Our San Francisco installation. You might not have seen the burglar sneaking out the widow. But our camera did.

Homepage takeovers included New York Times and Wall Street Journal.

Simultaneously, additional launch billboards ran in San Francisco, New York, Denver and Chicago.

An integrated, national launch for Nest’s first outdoor security camera.

Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.

DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’

A national launch for the new, G convertible. It turned fog into clouds, leaves into birds and full dealer lots into empty ones during the recession.

A national launch for Nest’s first video doorbell.

A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.

Ironically, the Salesforce Platform never had its own branding platform and voice. As Creative Director, my job was to invent it.

Gotta love it when the client tells you to make your films even weirder.

As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.

Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.

A global launch that helped Infonet increase sales 12% from the previous year.