Infiniti G

Created with Adam Berg and the Mill, the new convertible sold 12,252 units, exceeding its 10,800 target.
The account guys tell me that's pretty good.

This piece and the next, fall under the premise Own The Sky and were a collaboration with Eric Haugen and Kirk Williams.

Here, users create music by clicking on the stars. Subsequent versions have been put into a Facebook app and widget to allow the users to save their composition as ringtones. iPhone App is currently in development. To view the project on Facebook: http://apps.facebook.com/infiniti_starplay//

An integrated, national launch for Nest’s first outdoor security camera.

Infiniti was in search of an iconic way to stand out. We solved that by creating a unique voice and visual style that launched globally. The integrated campaign drove sales 5% in a bad economy.

DOJO’s first branding work for Logitech’s Ultimate Ears. We created the voice and style of the global campaign around the line, ‘Power to the Music.’

A national launch for the new, G convertible. It turned fog into clouds, leaves into birds and full dealer lots into empty ones during the recession.

A national launch for Nest’s first video doorbell.

A couple large TV productions with Michael Bay and Mehdi Norowozian. As well as a microsite and TV commercial cross promotion with the movie, Minority Report.

Ironically, the Salesforce Platform never had its own branding platform and voice. As Creative Director, my job was to invent it.

Gotta love it when the client tells you to make your films even weirder.

As Global Creative Lead, one of my primary responsibilities was to shape PayPal's global narrative across digital, social and traditional channels.

Very few college athletes go pro. These films reminded viewers that the NCAA's focus is on what's most important- giving athletes the skills they need to succeed in careers other than sports.

A global launch that helped Infonet increase sales 12% from the previous year.